Another Pittsburgh dealer closes its doors

After 41 years serving the North Hills. Demors Linclon ceased operations as of Tuesday. Demors began business as a Lincoln Mercury dealer in 1970. However due to the loss of the Mercury brand and struggles that still exist in the auto industry caused Demors to be one of many long time dealers in the area to close their doors. McKnight Road is no stranger to automotive dealerships. Currently North Hills Toyota, Baierl Kia, and Mick's Chrysler/Dodge/Jeep all make residence on McKnight. McCrackin Ford also made its home on McKnight before closing in 2007. Their building still sits empty on one of the busiest sections of McKnight, sitting across the street from Ross Park Mall. That area seems to be struggling  for new business and a makeover as many storefronts in the Ross Towne Center is also void of many stores after Circuit City, Damon's and Roomful Express have all vacated within recent years.

But back to Demors. What does this now mean for Lincoln and Mercury vehicle owners in the North Hills? Of course any Ford dealer can service the cars with no problems. So that gives owners the option of servicing at Shults Ford in Wexford. Unfortunately, this leaves the sales gap open at a very crucial time for Ford Motor Company as it works with the Lincoln brand in redeveloping its image. Just as General Motors is doing so with Cadillac. Will we see another Lincoln dealer open in the North Hills? I certainly hope so. With the brand image that Ford is moving forward with, with Lincoln being a stand alone brand. I can see an entirely new dealership built to reflect the Lincoln image. But it would have to be north of Ross Township to better compete with other dealers. Both Cadillac and Lincoln are working to take on a more youthful buyer segment and thus the DeVille and Town Car nameplates respectively have been dropped by each brand. Hopes are to bring entirely new flagship vehicles to each brand, but both are difficult vehicles to replace. Just as dealerships are. We are sad to see Demors close, but it unfortunately is one of the necessary evils that we have to face in the auto industry.

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Ditulis oleh: Unknown - Thursday, 1 September 2011